Executive & Organizational Coaching 


Families & Their Business Interests


We are an executive and organizational coaching, consulting, and avisory firm specializing in working with families and their business interests. 

We use a metaphorical compass in each area of our work to identify and guide us.  Like all compasses, the Cardinal Points, North, South, East, and West, are our key indicators  and help us feature and define the areas families find of most interest.  However, our clients ultimately determine the objectives of our engagements.

The name of our firm True North represents, for our clients and our firm, the vision, values, mission, and guiding principles for the family and the family business.

As you scroll down into our website you will find a brief description of Cardinal Points Family Service(c) and the Cardinal Points of Family Business(c) for each and the corresponding primary areas.  Should you find one or more to be of interest to you or your family, please email us or give us a call.  It all begins with a simple conversation.

True North's

Cardinal Points of Family Service©

The North Cardinal Point, Governance, focuses on developing governing documents or a recommentment to documents, legal or otherwise, which have been produced by or for the family.  This process begins with a review or development of written statements of the family’s values, vision, mission, and its guiding principles.  Other documents, at the family’s request, are then developed over time.

Family Governance also may include our services as an individual trustee to the family’s trust documents.  Please note that we do not prepare trust documents, we are not attorneys, nor do we provide trust tax preparation. We are not CPAs, and do not hold or take position of any liquid or non-liquid trust assets, nor are we a bank.  We do however, act as a fiduciary and individual trustee, engaged to carry out the intent of the trust documents and have done so for over two decades.

         Cardinal Point-South

      Trust & Communication

The Shirtsleeve to Shirtsleeve Proverb is well known, that wealth fails to successfully transfer beyond the third generation 70% of the time.  The phenomenon is global, and it seems timeless, and has been confirmed by Massachusetts Institute of Technology (MIT) and The Economist in separate studies, 1983 and 2001 respectfully.

What are the causes of the failure of generational wealth transfer.   Between 1975 and 2001, Roy O. Williams, a pioneer in the family coaching and consulting space and founder of The Williams Group, surveyed 1,000 families in search of an answer to the question.  The research revealed that 70% of the families in the study cited a breakdown in Trust & Communication as the primary cause of  unsuccessful transfers.

We work with our client families through coaching and facilitation to understand the foundational components of building and maintaining trust among family members and establishing best practices for open and honest communication.

    Cardinal Point-East

        Preparing Heirs

The research by Roy Williams further found that the surveyed family members cited the second largest cause of the failure to successfully transfer wealth beyond the third generation was failure to Prepare Heirs (25%) to receive the wealth and the responsibilities and roles that accompany it.

We work with families to develop a tailored approach to prepare younger family members for the future designed from the family’s definition of what a “successful transfer of wealth” looks like.

Cardinal Point-West


The Western Cardinal Point for Family Services is Philanthropy.

Philanthropy is a wonderful way to educate younger generations about the importance of charity and the various roles and responsibilities of wealth. 

We also us Philanthropy as a valuable tool in keeping the family connected long after the family members are no longer involved in the family business, or the family business is sold.

We work with our family clients to develop an age relevant educational track for younger generations getting them involved in philanthropy at an early age.

        The Cardinal Points of Family Business(c)

Cardinal Point-North

             Delivering an Exceptional Experience

Historically, as detailed in Michael Porter's seminal book Competitive Strategies, businesses have competed in three generic arenas of competitive strategy: cost leadership, differentiation, and focus. 

Today, however, Consumers are attracted to a Fourth Economic Value...the Experience They Receive from Your Product or Service.

The Experience You Delivery & How It Makes Your Customers/Clients Feel are directly related to their level of Satisfaction & Engagement...and by extension, your brand.

Delivering an Exceptional Experience has Never been more Important. ​

​A few years ago, Bain & Co. surveyed 362 companies and found that 80% of the executives surveyed believed they delivered a superior experience to their customers.

When surveyors asked the customers of those companies the same question, astoundingly, only 8% felt they received Superior Experience. Closing the Delivery Gap, Bain & Co. 2005

At True North, Consumer Experience and Engagement is our North Cardinal Point for the obvious reason…without consumers, none of us would be in business.  

Understanding how our organizations “measure up” to your customer's expectations and experiences are keys to planning for and delivering exceptional execution.

The beginning point of the True North Executive Coaching & Consulting service is providing

you with an understanding of where your customers stand relative to their experience with your brand.  Much like the title of the Bain & Co. study, we begin by providing each client with an objective assessment of their Experience Delivery Gap.

As a certified CX Pro by one of the premier thought leaders in Customer Experience (CX) we work with leadership & appropriate team members through our coaching & consulting process to develop and improve the CX journey of your customers, then help you set up the True North CX Performance Measurement & Monitoring System to help you measure & monitor improvements, Value & ROI.

Call us to discuss an independent assessment of the experience you are currently delivering.

Leadership determines the direction & focus of our metaphorical business compass to the area in most need of attention. At any given point in the business journey, leadership can direct the organization towards improving the customers' experience, enhancing employee engagement, or increasing brand awareness.  Sometimes, however, the direction that is needed is in Leadership Effectiveness or continued development for the next generation of leaders.  Improving the level of Emotional Intelligence of your leadership team can help.

In January 2018, The World Economic Forum published their Future Jobs Report listing the Top 10 Job Skills needed by the year 2020 for what they called “The Fourth Generation Industrial Revolution.”


Emotional Intelligence was listed #6; what was more revealing was that 5 of the other job skills listed in the report were directly related to the core competencies found in emotionally intelligent leaders.


Emotional Intelligence has many definitions, most of which, revolve around one central theme: our ability to regulate and recognize emotions in ourselves and others.

A study by Hay McBer Associates found that of 3,781 employees completing their survey,

50% - 70% of employees’ perceptions of their working climate was directly linked to the Emotional Intelligent Characteristics of their leaders. 

We are proud to be certified by Genos International, as an Emotional Intelligence Practitioner.  Genos, founded in 2002 by Dr. Benjamin Palmer, is a leading global Emotional Intelligence Assessment firm.  To learn more about Genos and the work we do please visit Genos International their website at www.genosnternational.com.


Entrepreneurial Experience & Credentials

Built, Sold, and Successfully Transitioned 2 Businesses

Columbia University

Graduate Executive & Organizational Coaching Program

3CP Designation

Certified Executive Coach  

Center for Executive Coaching

Advanced Certificate Family Business Advisor

Family Firm Institute


Advanced Certificate Family Wealth Advisor

Family Firm Institute


Institute for Preparing Heirs

Family Dynamics & Wealth Transfer Program

Competitive Strategy Studies 

The Wharton School

Executive Studies

Certified Emotional Intelligence Practitioner

Genos International &

The Ei Academy

Certified Customer Experience CX Pro

Forresters CX Program

PuMP Certified 

Performance Measurement


Bachelor of Science, Business Administration

Arkansas State University





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