Profiles in Entrepreneurial Leadership(c)
Built, Sold, and Successfully Transitioned 2 Businesses
Columbia University Executive Coaching Program 2018-2019
Certified Executive Coach
Center for Executive Coaching
Genos Certified Assessments
Member International Coaching Federation
Competitive Strategy Studies
The Wharton School, 2016
Advanced Certificate Family Business Advisor Family Firm Institute, 2016
Advanced Certificate Family Wealth Advisor Family Firm Institute, 2015
Behavioral Finance Certificate
Investment & Wealth Institute
Bachelor of Science, Business Administration Arkansas State University, 1975
Executive Coaching & Consulting
Our True North or Purpose for our Client's is to:
Improve Customer Satisfaction
Expand Leadership Effectiveness
Enhance Employee Engagement
Strengthen Brand Awareness, Reach, & Impact
Then Measure Our Progress & Financial Results of Each
Our Executive Coaching & Consulting
Services are Focused on
The Cardinal Points of Business(c)
Consumer Experience & Engagement
Historically, businesses have competed in three generic competitive strategies: Cost Leadership, Differentiation, and Focus.
Today, however, Consumers are attracted to a Fourth Economic Value, The Experience They Receive from Your Product or Service.
The Experience You Delivery & How It Makes Your Customers/Clients Feel, is now, Directly Related to the Success of Your Brand.
And That Experience Directly Related to Your Customer's Level of Satisfaction & Engagement.
Delivering an Exceptional Experience has Never been more Important.
Consider the Opinions of CDO of Coca Cola, the CEO of Adobe, and Executives at Bain & Co.
"Our customers are experience makers, and we see our future as a company co-creating that (experience) with our customers."
David Godsman, CDO of Coca Cola, 2018
"Today, people buy experiences, not products."
Shantanu Narayes, CEO of Adobe 2018
What Level of Experience Does Your Organization Deliver?
Bain & Co. Study,
Closing the Delivery Gap
Bain & Co. surveyed 362 companies and found that 80% of the Executives Surveyed Believed they Delivered a Superior Experience to their Customers.
When Surveyors asked Customers of those companies the Same Question, astoundingly, Only 8% felt they received
Closing the delivery gap, Oct. 5, 2005, Bain & Co.
Does Your Organization Have a Delivery Gap?
Would you like to know if it did?
True North-Executive Coaching & Consulting Can Help,
Lets Visit About Conducting an Initial Gap Analysis
Emotionally Intelligent Leadership
In January 2018 The World Economic Forum published their Future Jobs Report listing the Top 10 Job Skills Needed by the Year 2020 for what they called,
"The Fourth Generation Industrial Revolution."
Emotional Intelligence was listed at #6, equally important, however, was the fact that 5 of the Other Job Skills Listed in the Top Ten Related Directly to Emotional Intelligence.
Emotional Intelligence has many definitions, most all revolve around two themes, our ability to recognize and regulate emotions in ourselves and others.
One such study by famed emotional intelligence pioneers, Hay/McBer found that of 3,781 executives completing the survey, 50 to 70% of employees' perception of their working climate is linked to the Emotional Intelligent Characteristics of their Leader.
Our True North Global Performance Survey (GPS) will provide you with an Executive Summary of Your Company's Current Level of Performance as well as a Proof of Concept Report as to How Our Process of Emotional Intelligence Coaching & Team Building can Expand Leadership Effectiveness increasing Performance & Productivity
Employee Experience & Engagement
The Importance of Employee Engagement has Steadily Grown over the Past few Years as Studies and Experience has Proven that Engaged Employees Add Value to a Company & its Customers
Engaged Employees are more Productive and have a Positive Impact on those around them. Whereas Employees that are Actively Disengaged can Cause Problems for Managers, Co-workers, and Most Importantly Customers.
The Gallop organization issued in August of 2018 its most recent report on Employee Engagement. They randomly surveyed 30,628 adults working full or part-time. They found at the 95% confidence level, that 34% of the workforce in the United States were "engaged," 53% were "not engaged," and 16.5% were "actively disengaged."
The Survey defined "engaged employees" (34%) as, workers who are involved in, enthusiastic about, and committed to their work and workplace. Disengaged or those defined as "not engaged" (53%) were defined as generally satisfied but not cognitively or emotionally connected to their work and workplace, they show up and do the minimum required but will quickly leave for a slightly better offer.
Those defined as "Actively disengaged" (16.5%) were defined as, workers who have miserable work experiences, and at times make everyone else miserable and are very likely to leave at the earliest opportunity.
What's your organizations level of Employee Engagement?
Like to know?
True North can Help by designing and conducting an Employee Engagement Survey, statistically measure your organizations current level of performance, and provide you with an objective report.
Ask about our GPS Employee Engagement & Performance Survey.
Brand Awareness, Reach, & Impact
At True North, Brand Awareness begins Internally with every member of your team knowing without equivocation what your organization stands for...your corporate values, vision, mission, & purpose. Today, corporate statements hang on walls in offices & plants around the world and yet so many fail to live up to their aspirations and deliver what is promised.
Yes, Brand Awareness Begins Internally But the Final Arbiters of your Brand are Your Customers.
Consider the 2011 findings from Forrester's North American Tehnographics Customer Experience Online Survey, Q4 2011 (US)
Forresters Selected 160 Large North American Brands in 2012 to Measure their Customers Experience with the brands.
They collected statistically significant data samples for the brands asking the survey participants to rate their experiences with the brands.
They found the following:
Very Poor 10%
Remember, these are some of the top US Brands, some in the top in the World & Two-Thirds of Them Rated OK or Worse!
If your organization was surveyed how do you think you would rate?
Would you like to know?
True North is here to help build your brand awareness, reach, and impact, measuring progress along the way and upon completion calculate ROI directly related to our work for you.
Please call Bo Boykin
720.320.8093 or email